Quick Comment: Not So Super Tuesday.

Image courtesy of BU Interactive News Flickr

The votes are in, and the GOP candidates are no closer to the finish line.


Mitt Romney stood victorious in Ohio, although he beat Rick Santorum by a slim margin. He won 37.9% of the vote compared to Santorum's 37.1%. The delegate numbers are solid, and mathematically speaking, Romney is speeding ahead as front runner, but this race leads me to believe that despite all the over spending and investing in the campaign, he is continuing to fail at connecting with many voters. I doubt his talk of Ann Romney's numerous Cadillacs did much to salvage his reputation with blue collar workers. In the same respect, Santorum is suffering the same predicament, as voters may feel his religion dominates his views for the Presidency and his vision for America. The clash of extreme religious views and politics is a combustible coalition, as it creates issues with groups such as women voters and the right to birth control.

Happy Super Tuesday!

It's arrived, and my money's on Mittens for Ohio.

Meanwhile, outside of the knife throwing circus, Barack Obama is holding his first news conference since November. One has to love the President's timing.

Politico has produced the article 10 Things to Watch on Super Tuesday, which I recommend for anyone interested in making sense of the contests today.

Quick Comment: The Vulture Tactic - Attack Ads

It has been revealed today that ad spending for Super Tuesday alone has reached $10million. Mitt Romney has spent approximately $6.3million on negative ads, and it is estimated that $16.4million has been invested  on negative ads alone by the Restore Our Future campaign, a Super Political Action committee overseen by former Romney advisers. Super PACs have the freedom to spend an unlimited amount on advertising under the condition that they do not directly converse with the candidate. Although it has been pointed out that Clinton and Obama viciously attacked each other in the Democratic race of 2008, the harshest of comments are usually saved for the general election. The  'Restore Our Future' campaign has chosen to attack fellow Republicans, sending out messages which claim that 'Newt Gingrich has more baggage than the airport'.  The aggressive style of the Romney campaign has been on display in several made for Web videos discussing Barack Obama's leadership, it has also created trending topics on Twitter to attack Gingrich such as #grandiosenewt. 

How To.. Make Sense of Super Tuesday

As Super Tuesday looms on March 6th, the race for the Republican presidential nominee heats up as the candidates prepare for this make or break event. I have found that for a non American, big voting days can be a puzzling matter and can quite frequently result in a massive brain ache.

To understand Super Tuesday and to make sense of it's results, it's best to kick things off with the basics. You need to know who's in the race and what they stand for, you never know, it may come in handy for a pub quiz one day. Although I'm going to whip up a quick overview on the candidates, I recommend looking here for details on where the candidates place themselves on the big issues.

Quick Comment: Can Obamamania be resurrected?

Image courtesy of White House Flickr Stream

After immersing myself in over four hours of the Clinton documentary on PBS, I got to thinking, what if Barack Obama could work the same 'Comeback Kid' rhetoric that Bill Clinton was so talented at? Both are gifted speakers, both can connect themselves with their voters through speech, and like Clinton, Obama has a fiercely strong First Lady at his disposal.

Bill Clinton asked forgiveness time and time again, and the American public would oblige. Throughout the long winded palaver of the Lewinsky scandal and the witch hunt for Clinton's impeachment, the public would forgive him. What if Obama could claim to be the comeback kid? What if optimism in the President would provoke optimism in his voters, and revive passion in an unsettled electorate? This strategy could soon backfire if the economic state worsens or Obama suffers a setback, the GOP candidates would soon be ready to dig their teeth into the vicious rhetoric of failure. Unlike the GOP candidates, who have yet to reach the Presidency, their campaigns are based on promises. Barack Obama's campaign will have to be based on reality, not a hopeful narrative but a record of achievement. I began to wonder, if he admitted to his failings during his first term, would the American people forgive him? Or were the grand expectations that were once thrust upon Barack Obama too great for him to be granted forgiveness?

Imagine my not so surprise when I logged on to see several articles claiming that comeback is the buzzword, that it is a theme which will encapsulate Obama's re election campaign. Clever little campaign workers, I thought. Such a shame, imagine what could have happened if I had written this a few days earlier. C'est la vie, there's always next time.

Shelley-Marie Phillips

Quick Comment: Family Matters

President Barack Obama has come under intense scrutiny following the use of the First Family in an online ad for the 2012 campaign. The family photograph, released last week, has come under fire following criticisms that the family are being used as a political asset despite Obama's own reluctance to use his family during the 2008 general election.

Family members being used in a campaign is hardly a new tactic, it was seen used by Sarah Palin in 2008, and the 2012 candidates are reeling in their families as political props. Mitt Romney's five sons have all been included in his race for nominee, and new favourite Rick Santorum temporarily abandoned the trail and cancelled press appearances in Florida in order to stay with his ill daughter. Humanizing and softening a politician through the use of family is no new ground breaking tactic (David Cameron's newborn baby pictures in 2010 anyone?), yet why does Barack Obama suffer criticism of this standard tool? Or is it that the average American voter believes he should rise above the typical campaign ploys?

A user of the Washington Post online commented on this article  claiming 'Even the crude Clintons had more class.' In all the negative ads currently being pushed with Mitt Romney throwing his fellow Republican candidates to the wolves, a pleasant family photo is an anomaly in the mass of slaughtered Republican egos. My only question is, where is Bo? What better way to take a dig at the infamous Mitt Romney dog owner story than by using Bo in a campaign ad? Bark for Barack, Bo, Bark for Barack.


Shelley-Marie Phillips

Review: Race of a Lifetime

Race of a Lifetime
John Heilemann & Mark Halperin
Penguin, £9.99
Shelley-Marie Phillips
Race of a Lifetime is the ultimate and savage chronicle of an election that gave America it's first black President, based on the 2008 election campaigns. Written by two political journalists whose resumes include TIME and New York Magazine, it provides a fast paced and almost gossipy account of the campaign. Based on hundreds of interviews, it provides the reader with exclusive revelations regarding the candidates who unlike many before them, had a celebrity stature.